Cookware brands normally sold through door-to-door cooking demonstrations or 'dinner parties' have a huge sales force, usually with several levels of the distribution chain. Each of those levels has a profit share or commission either from an individual or group sales. To sustain the commissions for all its sales team members, the prices of the products are inflated than what it's worth, and it's passed on to the consumers.
Nutricraft is a direct-to-customer brand (different from direct selling), meaning we have bypassed the middleman to make our prices more appealing to many consumers. Despite the price difference with other brands, you are paying for a better quality product. https://bit.ly/33uJyPl